Understanding the Hidden Costs of Manual Lead Generation In today’s digital landscape, lead generation is the lifeblood of startups and SMBs striving for sustainable growth. Despite the advancements in technology and marketing automation platforms, many businesses still rely on outdated manual processes that can severely hinder their potential. As businesses…

For small and medium-sized businesses (SMBs), traditional sales funnels often fall short in today’s dynamic market. These funnels rely on linear, outdated approaches that fail to account for modern customer behaviors, such as non-linear purchasing journeys and demand for personalization. As SMBs strive to compete with larger enterprises, inefficiencies in…